By now, you’ve probably heard of “Pokemon Go,” the digital-meets-real-world scavenger hunt that’s got players glued to their phones all around the world. What you might not know is the opportunity that it presents for business owners to lure in new customers.

Research from SensorTower shows that people are spending more time playing “Pokemon Go” than they are using popular apps like Facebook, Snapchat and Twitter. While the trend might eventually fade away as just another app craze—remember five years ago when everyone was obsessed with DrawSomething?—the truth is that this summer, between 20 and 25 million people are playing “Pokemon Go” every day.

So if you’re going to tap into this trend, now’s the time.

The very concept of “Pokemon Go” invites gamers to venture out into the real world, bringing a potential wave of new foot traffic to local businesses from retailers to restaurants. But that’s just the beginning: In-game features like Pokestops and lures can also present opportunity if you know how to use them.

Want to get in on the action? Then make sure to read the source article from Inc Magazine to get clever tips for how to use “Pokemon Go” to attract more customers to your business.