September is Life Insurance Awareness Month (LIAM). This industry-wide campaign from the LIFE Foundation is aimed at educating Americans about the importance of life insurance and helping them get the coverage they need.

Each year, the nonprofit Life Happens chooses a spokesperson for LIAM. In addition to having star power, the spokesperson also has personal reasons for promoting life insurance.

This year’s spokesperson is professional stock car racing driver, model and advertising spokeswoman Danica Patrick. Danica has a very personal story about why life insurance is something she would never think of going without. Watch the video below to learn about it and to see why she is encouraging the 100 million Americans without life insurance to consider purchasing it.

If you think you might need life insurance (or think you don’t have enough) to protect your loved ones, contact an insurance professional like an Erie Insurance agent. He or she can help you find affordable coverage that gives you protection and peace of mind.